In the previous post (Shiny New Car) I wrote about all the bells & whistles, and the information your car’s infotainment collect. If you did not read it, you probably should. Today, I want to continue the conversation about the Data that is collected and what your car says about You.
Who Owns the Data? While anyone from an app developer to Google or Spotify may be capturing your digital moves while you drive, in most cases the primary collector and owner of this deluge of data is the Automaker. And while it presents some potentially valuable new opportunities for them, it also has raised some undesired customer relationship problems.
General Motors learned this the hard way in 2011 when it amended the terms and conditions for its OnStar communications system. They included a change that allowed OnStar to share vehicle information with other companies and organizations without asking for additional explicit consent from customers. The change led to numerous complaints, and the incident was even cited in a 2012 Supreme Court decision about warrantless tracking as evidence that drivers expect privacy behind the wheel.
Aside from just collecting data. Your car has a lot of electronics that is very useful to the maintenance, as well as your ease of comfortable driving. I could not function without a car and many of us need a car in order to keep a job. Plus, a car is necessary to get across town for the fantastic shopping deals on clothing & food to nurture our family. But, it can be a beast when all the electronics fail and cost an arm and leg to repair. Just recently I had to have some sensors replaced, because they were reporting that my tires were bad in error. . . old car problems.